Should be a pretty big weekend between the Super Bowl + Valentine’s Day festivities, eh? Personally, I’m pretty excited for the expected pump to the cryptocurrency markets in the face of bonkers inflation and stock markets that seem wobblier than the disgusting jello hospitals seem to think people want. All the big trading platforms are getting in on ads and promotions this weekend, so aside from the idea that existing portfolios might swell — crypto adoption is about to bigger than it has ever been before. Some forecasts see the existing 5% of the American population using crypto heading north of 10% by EOY. I’m not telling you what to do with your biz (and this definitely isn’t financial advice), but I am telling you that playing around with $50 or $100 on easy exchanges like this will help you push your clients in the direction of accepting payments like $btc, $doge (it’s a meme but poised to do well), $algo and minting brand NFTs on $eth. And if ancient-mindset Gucci can do it, so can your brand. The link above includes a free $10 to mess around with if you want. (I also think Binance is a good platform, but like the CB and CB Pro wallets for beginners.)
I’ll add more thoughts on that for the paid newsletter I plan to put out on Monday, but if your brands aren’t at least planning crypto adoption they’re missing a major potential customer and press boon.
Onto what I’m working on now:
Taste of Home: Do you rep Hive Brands or a brand that sells on the Hive Brands website? Lemme know! Compiling the must-shop products from this site. Pitch by EOD Tuesday. bryce@theluxuryspot.com
Taste of Home: Still roundup up the best-ever kitchen step stools! bryce@theluxuryspot.com
Get ready for a flood of better living and style article requests on Monday for Reader’s Digest.
Published in the last few hours:
My new favorite air fryer trick makes cleanup quicker than ever.
Jobs:
Interdependence is hiring an Account Supervisor in their entertainment PR division
Verizon is looking for a New York-based Associate Creative Director
Musings:
If you’re not already preparing your Mother’s Day pitches and promotions, you should be. A good portion of the ed teams across major publishers are already knee-deep in planning and content creation. Do not wait till the last minute!
Same with Father’s Day (so weird to think of June content right now, but c’est la vie!)
5W sent me this truly amazing mailer. Bless and keep them.
Also, I caught this pretty neat image of two bald eagles in my yard yesterday. Not the best quality bc I zoomed on my iPhone, but still exciting to capture. Yay, America!
So cool! Way better than anything my yard sees.
Awesome pic!!